Industry Insights: Investing for Impact

Evita Zanusso from Big Society Capital was our speaker this week, and she gave us an overview of ‘Social Impact Investment’: investments that have a social benefit as well as a financial return. Dan Robertson from the Finance Society has provided us with a review:

17th January - Social Enterprise-10

In today’s industry insights talk, Evita Zanuso provided a fascinating insight into the world of social impact investment. After having a more conventional career in the city, Evita wanted a career that was more closely aligned with her personal values, and joined Big Society Capital (BSC), the UK’s market champion for Social Impact Investment.

Social Impact Investment is an investment that as well as making a financial return, also delivers a benefit society. One example we explored was a online shop selling products designed to help people suffering from dementia. The firm was set up by somebody who was a carer for a dementia sufferer, and has now received over £1m in funding: but it would not have got off the ground without initial investment from BSC. Other themes in which BSC invest in include providing accommodation for homeless people, renewable energy and projects to reduce prisoner re-offending – and many others.

Evita also provided an overview of where Social Impact Investment fits in with conventional forms of investment. Firstly, there is traditional investing, aimed at profit maximisation with no focus on the ethics of the companies involved. Next comes responsible investing. This is also aimed at maximising profits but with ESG (Environment, Social and Governance) issues also a focus. This may mean taking steps such as not permitting tobacco firms in the portfolio.  Taking that a step further, Social Impact Investment still aims to  recoup all the invested capital and achieve a rate of return, but sacrifices some financial returns in exchange for social benefits. This is different from philanthropy, where the initial investment capital is also sacrificed.


Big Society Capital is independent and was set up by the government in 2012. Funding comes from dormant UK bank accounts (those not accessed for 15 years) and major high street banks. BSC invests solely in the UK, with 90% of the funds invested outside London. The main areas of funding include housing and local facilities (68% of funding) due to the capital intensive nature of the sector. The UK is considered a leader in the sector, along with the US, Israel and Japan. Reasons for this include strong political support, with both tax relief, favourable regulations and cross-party political support. As the market champion, it invests in market intermediaries (other social impact funds, such as Resonance) and has a mandate to grow the sector.

Those who want a career in Social Impact Investment will need to network their way in, or apply direct to Social Impact Investment funds, as there are no established graduate schemes. There are plenty of funds in this sector though – some independent and some part of bigger, conventional investment houses.

To summarise, this was a very interesting talk on a growing and more prominent issue for investors today. Evita highlighted how a career in Social Investing is very different to the city, with more variation in the job and the ability for it to align closer with personal beliefs regarding social issues.