Everyone is aware of how valuable LinkedIn is nowadays. Its how you find opportunities, network, get head hunted and show the world what you can bring to a role. However, there is a thin line between proving that you have the necessary skills for the job, to getting sucked into the feed of those showing off, and it becoming an emotionally deflating environment.
Is It An Emotionally Deflating Platform?
For the students of today using LinkedIn, who have been raised on Snapchat and Instagram, LinkedIn was always seen as more of a professional adult platform – until you join it. You quickly realise that everyone is trying to create a shiny “perfect” vision of their career, same way as people edit and put filters on their Instagram photos, and it takes you a while to realise the truth behind it. LinkedIn preys on people who are perfectionists, and those that feel vulnerable about the level they are working at whenever they see someone in a more advanced career position.
People have come out recently to say that LinkedIn is the worst of the social medias because it merges the worst of corporate culture with web designs, but that everyone still has to pretend they love it for their work, and to continuously communicate with their network. Being on the platform for 5 minutes can make you feel a mixture of inadequate, defeated, anxious and a failure, which are exactly the opposite emotions you want when trying to get yourself out there into the professional world.
Is It a Self-Publication Platform?
However, we shouldn’t be forgetting the actually purpose of LinkedIn! With half a billion members and the platform pushing the fact that each new connection extends the reach of your professional network by an average of 400 people, 100 companies and more than 500 jobs it means it is a great resource to have when starting out on your career path. It can be heart-warming to see people you’ve connected to, who you care about, getting their dream jobs, and those posting honestly about their work life.
The positives of LinkedIn are numerous, including how you can gain exposure to hiring managers, recruiters and how it gives you access to new opportunities without the need of websites such as Reed, Indeed or Total Jobs. It can also be a great research tool and a way to stay informed on companies.
No one can deny how important it is to have your LinkedIn profile up-to-date and to be staying on top of your feed for opportunities, it just gets worrying when that is hidden by the other numerous amounts of posts that are focusing on heightening people’s egos.
So, Should You Be Using LinkedIn?
We think you should.
When LinkedIn is used for its proper use, as a self-publication platform to help you network and gain job opportunities, it can be great. Use it to reach out to companies you want to be working with to see if they have opportunities, use it to connect with people that will be helping your profile and job search, use it to support your friends in getting their jobs.
But…do not use it to compare your situation to someone else’s!
It is a cliché to say focus on yourself and to avoid over analysing when you haven’t achieved what you have wanted too by a certain time, but we have our whole lives ahead of us. So just remember, LinkedIn is to PROMOTE yourself, not to boast and not to get sucked into a negative void of the supposed “perfect” career!